Sofa on the street
We placed a luxurious sofa right in the heart of Belfast, encouraging people to relax and share a moment of fun. Watch as we engage with the public, creating spontaneous and memorable interactions that highlight the unique charm of our city.
Overview: The campaign aimed to increase brand visibility and engage the local community by creating a memorable, interactive experience in Belfast. A stylish sofa was set up in the city centre, inviting members of the public to sit, relax, and take part in lighthearted interviews. The activation blended the warmth of home with the energy of the city, capturing authentic reactions and interactions while making the brand more visible in a fun and organic way.
Results:
•The video generated 56,000 views on Instagram, with over 300 comments highlighting the activation’s impact.
•Industry leaders like Ireland Home Interiors & Living Magazine also commented, reinforcing the campaign’s reach and influence within the design and interiors space.
•The activation received over 1,000 likes, reflecting a high level of engagement and interaction from the community.
Client Review: “We had the pleasure of working with Alan and Inspiring Belfast on our Sofa on The Street project and he was exceptional. Alan brought incredible energy as the host, encouraging public participation and creating a fun atmosphere. His engaging style led to memorable moments, like singing, dancing, and even someone leaping onto the sofa, which made for fantastic social media content.Alan’s expertise in social media and knowledge of Belfast were invaluable in planning. He identified key talking points and the best city locations for maximum impact. We highly recommend Alan and Inspiring Belfast for any brand seeking creative and attention-grabbing content. Thank you, Alan, for helping us make our project a success!”
Conclusion:
The Sofa on the Street activation successfully increased brand visibility and engaged the community in a memorable way. While the content didn’t go viral, it generated solid engagement and interaction, proving that a creative approach can still deliver strong results.
