Exclusive video of Fitzwilliam Hotel's Penthouse
Step inside the Fitzwilliam Hotel’s exclusive penthouse suite with us, where luxury meets breathtaking views and unmatched elegance. As the first creators invited to experience this £2500-a-night space, we captured the essence of high-end Belfast living—revealing just enough to keep some surprises for future guests.
Overview:
We were invited as the first creators ever to stay in the luxurious £2500-a-night penthouse suite at the Fitzwilliam Hotel Belfast, an exclusive opportunity that remains unique to this day. Our objective was to showcase the elegance and luxury of the penthouse while keeping certain details hidden, preserving an element of surprise and exclusivity for future guests.
Execution:
Throughout our stay, we captured content that highlighted the suite’s most impressive features, such as the expansive wrap-around balcony, the master bedroom with fine Egyptian cotton linens, and the marble bathroom with its rain shower and steam room. We crafted our content to reveal the allure of the penthouse, focusing on elements like the baby grand piano and dining space, while intentionally leaving some details unseen to maintain a sense of discovery. Our posts aimed to give followers a taste of the luxury experience without fully unveiling all the surprises awaiting future guests.
Results:
•The campaign generated strong engagement, with posts and stories receiving a combined total of 36,000 views across TikTok and Instagram.
•Our showcase effectively amplified the Fitzwilliam’s online presence, attracting luxury-seeking followers and building intrigue around the exclusive suite.
•Audience feedback confirmed the appeal of our approach, with followers expressing heightened interest and curiosity about the Fitzwilliam penthouse as a premier luxury destination.
Conclusion:
Our showcase of the Fitzwilliam penthouse suite successfully balanced exposure with exclusivity, presenting the suite’s luxurious features while keeping a few surprises hidden. This approach boosted the Fitzwilliam Hotel’s visibility among a luxury-focused audience, reinforcing its standing as a top destination for high-end stays in Belfast.
