White Boat Party Creator Event
Check out our highlights video from the White Boat Party, where 35 hand-picked content creators joined us aboard the Lady of the Lagan for an unforgettable evening with DJ Eadzo, cocktails by Titanic Distillers, and stunning views of Belfast’s skyline.
Overview:
To celebrate the launch of the Lady of the Lagan boat and showcase Titanic Distillers, we hosted an exclusive creator event aimed at generating interest and visibility. The event featured DJ Eadzo, complimentary cocktails from Titanic Distillers, and was attended by around 35 hand-picked content creators. Our goal was to create a stylish experience that would spotlight both the new boat and the Titanic Distillers brand.
Execution:
The “White Boat Party” was designed to create an elegant and lively atmosphere. Content creators arrived dressed in all-white attire, setting a striking visual scene aboard the Lady of the Lagan as it cruised through Belfast’s harbour. DJ Eadzo’s set kept the energy up throughout the night, while complimentary cocktails from Titanic Distillers and charcuterie boards contributed to the relaxed atmosphere. Guests enjoyed mingling, dancing, and taking in the scenic views of Belfast’s skyline, sharing their experiences widely across social media.
Results:
•The event generated over 150 pieces of content across platforms, showcasing the boat, cocktails, charcuterie boards, and skyline views.
•Posts and stories from the event gathered more than 250,000 views, raising awareness of both brands.
•The highlight video, shared across our platforms, resonated with audiences and reached 60,000 views.
Conclusion:
The “White Party Boat” event successfully built interest around the launch of the Lady of the Lagan and raised brand recognition for Titanic Distillers. The combination of a unique setting, DJ Eadzo’s music, and a cohesive all-white theme encouraged strong engagement and increased brand visibility across social media, connecting both Titanic Distillers and the new boat with a wider audience.
