65 Million Views across our platforms
This single piece of content became the most viral reel in Ireland in 2024, featured on Joe, LadBible, Upworthy, and numerous other media outlets. Its success earned us a spot as one of the top 100 creators in the UK, recognised by the BBC, and secured the prestigious Best Content Creator award at the NI Social Media Awards.
Overview: The activation was designed to connect with the local community by creating an unexpected, engaging red carpet experience. The aim was to turn everyday moments into something memorable, while showcasing the city’s warmth and personality through interactions with the public. The goal was to generate content that would resonate deeply with the audience and elevate Inspiring Belfast’s profile.
Execution: Inspiring Belfast set up a red carpet in Belfast city centre, inviting locals to experience a “celebrity moment” by walking down the carpet. The activation highlighted the warmth, humour, and character of the city’s people. The content was authentic, heartwarming, and designed to be widely shared across social media platforms.
Results
•The red carpet video achieved 65 million views across our social platforms.
•Engagement metrics: 5 million likes, 200k saves, 20k comments, and 40k shares.
•Significant growth in social media following: 45,000 new TikTok followers, 10,000 new Instagram followers, and an additional 30,000 Facebook followers.
•Featured in major media outlets including Joe.ie, LADbible, and Upworthy, further amplifying the reach of the campaign.
•Public figures and celebrities, such as Jason Derulo, shared the content, further boosting visibility.
Conclusion: The activation successfully turned a simple red carpet moment into a viral sensation. By tapping into the city’s spirit and delivering an emotionally resonant experience, we captured the attention of both local and global audiences. This campaign highlights the power of creative street activations in building brand awareness and fostering community connection.
