Revolución de Cuba Belfast

Overview: Revolución de Cuba Belfast approached us with the goal of revitalising and broadening the appeal of their long-standing Salsa evening, aiming to attract a younger audience. Our objective was to inject new energy into the event and make it a thriving hotspot for a lively crowd.

Execution: We attended the Salsa Night to capture the energy of the event, and even though the night wasn’t particularly busy, we focused on making it look as energetic and captivating as possible. Additionally, we created a lively voiceover that went straight to the point, helping to bring significant awareness to the Salsa Night. The content was strategically crafted for TikTok and Instagram, platforms where the target audience is most active.

Results:

•The video series amassed a total of 474K views, 15K likes, 4,000 shares, 1,600 saves, and 450 comments across platforms, showing impressive engagement and reach.

•The immediate impact transformed the previously subdued Salsa evening into a bustling, energetic event.

•Six months post-campaign, General Manager Dan noted: “Since Inspiring Belfast created the video, our Salsa evening has seen unprecedented growth, it’s been like a relaunch. Our dance floor has never been livelier.”

Conclusion: The Salsa Night campaign for Revolución de Cuba successfully revitalised the event, bringing in a younger crowd and generating strong engagement across social platforms. By tapping into the energetic essence of Salsa and delivering relatable, impactful content, we helped transform the Salsa evening into one of Belfast’s must-attend events.