Stena Line

Overview: We created a day-in-the-life video to promote Stena Line’s special offer for day crossings from Belfast to Glasgow. The video highlighted key amenities onboard, such as the Stena Plus Lounge, the Stena Fast Lounge, and the onboard spa, showcasing the comfort and value of the journey. We also explored fun venues and food spots in Glasgow, making both the journey and destination appealing. Our goal was to show that Stena Line offers an affordable, enjoyable, and accessible way to travel.

Execution: The day-in-the-life approach was captured from a couple’s point of view, showcasing their journey from the ship’s amenities through to exploring venues and food spots in Glasgow. This relatable narrative was complemented by engaging visuals and an authentic voiceover by Patrice, adding an extra layer of connection. By blending these elements, we created content that resonated with viewers, providing both an immersive experience and a clear call to action for bookings.

Results:

•The video generated in excess of 100K views across platforms, demonstrating strong reach and engagement.

•With over 100 shares and 300 saves, the high level of interaction suggests significant buyer intent and interest in the offer.

•Feedback was overwhelmingly positive, with comments like “sounds like a great trip”, “oh my days, the spa!”, and “next team day out”, reflecting enthusiasm and strong interest in booking.

Conclusion: The day trip video successfully raised significant awareness for Stena Line’s day crossings between Belfast and Glasgow, generating strong engagement and positive sentiment from viewers. With hundreds of shares, saves, and enthusiastic feedback, the campaign effectively highlighted the trip’s appeal and positioned it as a must-do experience. The positive comments and clear interest in booking underscore the campaign’s impact on both visibility and customer engagement.